Did you know the average income of a Harrisburg, PA landlord is over $51,900? However, the flip side is that you might earn very little if you struggle to attract tenants.
Although finding renters for your home can be challenging, you can make the task easier by using key property marketing techniques trusted by real estate professionals.
Let's find out about the top tenant attraction strategies.
1. Understand the Local Rental Market
Whether you're an accidental first-time landlord, or more experienced, one of the most overlooked Harrisburg rental tips is to analyze the current market conditions. Property trends change over time, and you need to know what your rental home's value is today.
For example, if there is high demand for tenants but low rental property supply, this could mean you can increase your monthly fee. Even if there are plenty of rental homes on the market, your property may have larger rooms than average or a stunning backyard. These features could be attractive to potential renters and allow you to raise your prices.
2. Write a Descriptive Property Listing
Your listing shouldn't be too long, but it does need to contain all the relevant details that appeal to tenants. This could include whether your property is close to transport links or local amenities such as stores or parks. You should also highlight the features of your home, such as if you've got high ceilings or a garage.
By providing a complete listing, you can pique the interest of prospective tenants and encourage them to book a viewing.
3. Use High-Quality Photos
Using high-resolution photos is one of the top property marketing techniques. People tend to focus on images when they view listings, therefore, ensuring your photos grab their attention is crucial.
Another excellent tip is to include a video of your home, as it allows tenants to get a better feel for the design and layout of the property. While you can attempt to do this yourself, you'll get optimal results if you hire professionals who can make your home look its best.
4. Advertise on the Right Platforms
Effective rental marketing means advertising your property where it will get the most views. There are several established online marketing platforms that tenants will use, and a specialist property management company can ensure your home appears on these pages.
This could be the difference between a handful of views and reaching a large audience.
5. Stage Your Home for Viewings
After you've taken photos of your property, it's important not to let it become untidy. Tenant inquiries can come in quickly, and your home should be in great condition. Organize your furniture, clean the surfaces, and get rid of any clutter that would make your property look less impressive.
Tenants can then view your home, even on short notice.
Get Expert Property Marketing Help
Property marketing is key to your success as a Harrisburg, PA landlord. Performed correctly, it reduces your costs and increases your rental income all year round.
At Harrisburg Property Management, we have the skills and experience to find the best tenants and boost property occupancy. As a local company, we provide a personal touch while using our professional market insights to maximize your investment returns.
For expert rental marketing help, contact our team today.
